Joana is a Freelance Makeup artist based in London and internationally published. She studied Fashion Makeup at London College of Fashion and with Val Garland at Makeup:Mastered.com. She works with clients across various areas of fashion including editorial, beauty, advertising and film. She is also the Beauty Editor for Boyfriend Magazine.


Editorial and Advertising:

Fienfh, &Isla, Monocle, Wallis, Donatella Balsamo Jewellery, Gabi Fresh x Playful Promises, TD Links, Dreamingless Magazine, Mob Journal, Wolf & Whistle, Deja Day, Playful Promises, Luxe Palm, Hustler Lingerie, Rizing Magazine, IMirage, Raw, Boyfriend Magazine, Feroce, Institute Magazine, RoleModeUK, Marie's Little Jars, EditeurPlus, Sustainable Fashion Journal, Valour, See.7, Rebel, Southern Golf, Cosmopolitan, Ekoakete News, Nupe Magazine, Pants to Poverty, Youth Health Talk, London Speedlite Scene, Femme Rebelle, Slippage, Penida



Yoshitaka Kono, Nathan Richards, David PD Hyde, Rachel Marques, Louise Kragh, Richard Bridge, Joao Neves dos Santos, Namal Lanka, Takanori Okuwaki, Carine Ottou, Stefan Yap, Charlotte Ravenblakh, Duncan Longden, Sebastian Popov, Przemek Czaicki (Schadenkind), Brian Rankin, Den Gladkov, Sean Whitty, Krish Nagari, Kamila Cwiklinska, Steve Taylor, Florian Luthi, Danny DaCosta, Sean Wakefield, Daniel Murga, Tiffany Mumford, Si Melber


Short "The Light", Feature "Streams in Blue", Youth Health Talk Comedy Viral Commercials, Mental Health Awareness Campaign, TD Links Campaign



Maleek Berry, Gunrose, Michael Chitoe, Helena Silva, London Symphony Orchestra


Maleek Berry, Bruce Herbelin-Earle, Yuja Wang, Lee Jay Hoy, Sir Simon Rattle, Marin Alsop, Ann Hallenberg, Maria Sakkari, Kristina Mladenovic, Caroline Garcia, Georgia Curtis, Annaliese Dayes, Sebastian de Souza, Laya Lewis, Dani J., Ricardo Pereira, Flor, Merche Romero, Nuria Madruga, Joana Alvarenga, Patricia, Paris Smith, Michael Tilson Thomas, Astraea, Jalle, Crystal, Darin


London Symphony Orchestra, Visionaire Pictures, Wolf & Whistle, Luxe Palm, Deja Day, Hustler, Playful Promises,Twenty6eighty7, Wash Media, Aaron Mark Stylist, Hughes Models, Boost!Photoshoots, DreamCoat Productions, Media Trust, Boom Models, Estudio N, Pedro Pinto Productions, Zeno G.Productions, No Wave Films, Elle4Lisa, World Gold Council, Reina Cosmetics, Vidal Sasson, Pants To Poverty, Ivy Scarlett Fashion Designs, ACTA Teatro, Jouavel Productions, Fabric Flavours, London College of Style



"Doing makeup is a lot like painting.

 That's why it's called Makeup Artistry.

 The face is my canvas.

 It's about having fun and expressing oneself."