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Joana is a Freelance Makeup Artist based in London and internationally published who's worked in the industry for over 15 years. She is known for her natural-looking skin and pops of colour looks and her calming presence on set. After stumbling into makeup artistry by assisting at a photography studio and modeling agency doing backstage runway and fashion photoshoots, while in her 3rd year as a communications design university student, she fell head-over-heels with the craft and got her first magazine cover editorial shortly after. Fast forward a few years and she's a graduate from the London College of Fashion with a Diploma in Fashion Hair & Makeup Styling and working her way up in the beauty retail industry from temporary sales consultant to business manager and trainer in just under a couple of years. But her passion remains with fashion makeup, and creating desirable, wearable looks that inspire, by enhancing everyone's natural beauty.

She also studied Fashion Makeup Val Garland at

She works with clients across various areas of fashion including editorial, beauty, corporate, advertising and film. She is also the Beauty Editor for Boyfriend Magazine.


Editorial and Advertising:

Bluebella, Juraster Jewellery, Sweaty Betty, New Look, Holm Mag, Fienfh Mag, &Isla, Monocle, Wallis, Donatella Balsamo Jewellery, Gaby Fresh X Playful Promises, TD Links, Mob Journal, Dreamingless Magazine, Wolf & Whistle, Deja Day, Playful Promises, Hustler Lingerie, Luxe Palm Swimwear, IMirage Mag, Raw Mag, Boyfriend Magazine, Feroce Mag, Institute Magazine, RoleModeUK, Marie's Little Jars, EditeurPlus Mag, Sustainable Fashion Journal, Valour Mag, See7. Mag, Rizing Mag, Rebel Mag, Southern Golf Mag, Cosmopolitan, Nupe Magazine, Pants to Poverty, Youth Health Talk, Femme Rebelle Mag, Slippage Mag, Penida Mag, House of Solo Mag, Pentagon Mag, Downing Student Accomodation



Nastasja Wardale, Ash Berkley, Damian Frank, Yoshitaka Kono, Nathan Richards, David PD Hyde, Rachel Marques, Louise Kragh, Richard Bridge, Joao Neves dos Santos, Namal Lanka, Takanori Okuwaki, Carine Ottou, Stefan Yap, Charlotte Ravenblakh, Duncan Longden, Sebastian Popov, Przemek Czaicki (Schadenkind), Brian Rankin, Den Gladkov, Sean Whitty, Krish Nagari, Kamila Cwiklinska, Steve Taylor, Florian Luthi, Danny DaCosta, Sean Wakefield, Daniel Murga, Tiffany Mumford, Si Melber

Film & TV:

Series "Tell Me Everything", Short "The Light", Feature "Streams in Blue", Sotheby's Auction Campaigns, TD Links Campaign, Youth Health Talk Comedy Viral Commercials, Mental Health Awareness Campaign



Maleek Berry, Gunrose, Michael Chitoe, Helena Silva, London Symphony Orchestra

Celebrities & VIPs: 

Kelly Ford, Naomi Cooper, Susan Riddell, Bec Hill, Amy Gledhill, Ola Labib, Desiree Burch, Veronika Eberle,Francesca Dego, Prince Robert de Luxembourg, Maleek Berry, Bruce Herbelin-Earle, Yuja Wang, Lee Jay Hoy, Sir Simon Rattle, Marin Alsop, Ann Hallenberg, Maria Sakkari, Kristina Mladenovic, Caroline Garcia, Georgia Curtis, Annaliese Dayes, Sebastian de Souza, Laya Lewis, Dani J., Ricardo Pereira, Flor, Merche Romero, Nuria Madruga, Joana Alvarenga, Patricia, Paris Smith, Michael Tilson Thomas, Astraea, Jalle, Crystal, Darin, Lucy Crowe, Andrew Staples, Roderick Williams, Harry Christophers


Bluebella, New Look, Sweaty Betty, Culture Shock Media, Sotheby's, London Symphony Orchestra, Visionaire Pictures, &Isla, Wolf & Whistle, Luxe Palm, Deja Day, Hustler, Playful Promises, Studio 57, Twenty6eighty7, Wash Media, Aaron Mark Stylist, Hughes Models, OBE Worldwide, Boost!Photoshoots, DreamCoat Productions, Media Trust, Boom Models, Estudio N, Pedro Pinto Productions, Zeno G.Productions, No Wave Films, Elle4Lisa, World Gold Council, Reina Cosmetics, Vidal Sasson, Pants To Poverty, Ivy Scarlett Fashion Designs, ACTA Teatro, Jouavel Productions, Fabric Flavours, London College of Style



"Doing makeup is a lot like painting.

 That's why it's called Makeup Artistry.

 The face is my canvas.

 It's about having fun and expressing oneself."

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